Alex Otero A Journey of Flavor episode 105
Meet Alex Otero, the owner of Tacos Habaneros in Howard City, Montcalm County. Alex’s journey is nothing short of remarkable. Born in Cuba, he immigrated to the U.S.,settling in Holland, Michigan, before making Montcalm County his home. His passion for authentic, flavorful food inspired him to bring a taste of Mexico and Cuba to Howard City, but his story is about so much more than tacos. Discover how his Cuban roots, life experiences, and dedication to great food helped shape the popular local spot that everyone loves today.
The Man Behind the Tacos: Alex Otero
At the heart of Tacos Habaneros is Alex Otero, a man whose journey from Cuba to Howard City is as rich and complex as the food he serves. Born and raised in Cuba, Alex grew up surrounded by vibrant flavors, strong family traditions, and a deep appreciation for food made from the heart. His early life on the island shaped his passion for cooking, but it also instilled a resilience that would guide him through life’s many challenges.
As a young man, Alex left Cuba in search of new opportunities, eventually settling in Holland, Michigan. There, he embraced the American dream, working tirelessly to build a future for himself. However, Alex never forgot his Cuban roots, nor his love for the bold, savory tastes he grew up with. FACEBOOK LINK
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A Dream Realized in Howard City
Years later, Alex found his way to Montcalm County, where he noticed something was missing—a true, authentic taco experience. With his heritage, love for cooking, and a vision to bring authentic flavors to the community, the Tacos Habaneros food truck was born.
From the first event, Tacos Habaneros became an instant hit. People came for the tacos, but they stayed for the warmth, the authenticity, and the story behind every dish.
More Than Just Tacos
What sets Tacos Habaneros apart isn’t just the food—it’s the soul Alex pours into the place. He can often be found at the window, chatting with customers, sharing a laugh, and ensuring every meal is prepared with care. His customers aren’t just patrons; they’re an extension of his family.
The food truck has become a cultural bridge in Howard City. Though Alex is Cuban, the Mexican-inspired menu brings together flavors from across Latin America, offering a fusion that reflects his own journey and the diverse tastes of the region. His story has resonated deeply with the community, many of whom see in him the embodiment of perseverance, passion, and the entrepreneurial spirit.
The Future of Tacos Habaneros
As word spreads about Tacos Habaneros, Alex remains as humble and grounded as ever. His food truck may have started small, but the impact it’s having on the local community is immense.
As he often says with a smile, “These aren’t just tacos—they’re my story on a plate.”
#TacosHabaneros #CubanRoots #MontcalmCounty #HowardCity #SmallBusiness #AuthenticMexicanFood #ImmigrantStory
About Discover Montcalm Podcast
Discover Montcalm Podcast is produced by Duane Weed. He started DW Video & Multimedia https://www.dwvideo.com in 1984. Today he runs the business and teaches Digital Arts at the Montcalm Area Career Center. Connect with Discover Montcalm to tell and share your story. Call 231-250-9624 to learn more and schedule an appointment. Check out all our past episodes https://
Feature Your Business on Discover Montcalm Learn about upcoming shows, how you can be a guest on the show and maybe even a sponsor. Contact Duane for more information. Call Duane 231-250-9624 Follow and subscribe
Alex Otero A Journey of Flavor episode 105
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